This week, NYC Census 2020 launched the NYC “Census Subway Series” and “NYC Counts” census contest, to mobilize New Yorkers to self-respond to the census immediately.
The initiative follows President Trump’s move to cut the census short by one month.
“The 2020 Census will be a critical component of New York City’s recovery after COVID-19. That means we must do everything we can to achieve a complete and accurate count, and fight Donald Trump’s attempts to steal the census,” said Julie Menin, Director of NYC Census 2020 and Executive Assistant Corporation Counsel, NYC Law Department.
The “Census Subway Series” is a weekly challenge in which two neighborhoods from different boroughs will are pit against each other to see which gains the largest growth in its Census 2020 self-response rate. Competitor will be announced on a weekly basis over a five-week period,based on the latest self-response rate data. .
First to compete are Jamaica, Queens (current self-response rate: 49.4%) and Canarsie, Brooklyn (current self-response rate: 47.9%).
In addition to bragging rights, residents of the competing neighborhoods — as well as any New Yorker who completes the census during the next five weeks — may be eligible to win these prizes:
- $1,000 gift card from Seamless (six total)
- A $50 Lyft credit voucher and annual CitiBike membership (100 total)
- An annual membership to The Museum of Modern Art and MoMA PS1 (a $200 value; 25 total)
All New Yorkers must take a photo of their census completion confirmation page and upload it to the City’s website to enter. Complete rules can be found at nyc.gov/censuscontest. The last day to enter is Monday, September 21, 2020.
Self-respond online at my2020census.gov or by phone at 1-844-330-2020.
